It’s called Price Fixing and It’s Illegal

So Apple ignored the publishers who rolled over and settled with the Department of Justice and so this past Wednesday received a guilty verdict from a federal judge. Digitaltrends.com posted an interesting article on what the fallout for consumers could be: http://www.digitaltrends.com/apple/apple-e-book-fallout-what-it-means-for-your-wallet/. It is unlikely that we will see eBook prices drop across the board. All this really means is that I will buy fewer and eBooks from traditional publidpshers. Still that this even happened is scary. Imagine if the folks who run Red Robbin went to McDonald’s and said, “you know you selling hamburgers for 99 cents hinders or keeps us from selling 12 dollar burgers.” Never mind the quality difference a burger is a burger right? Either way this would never happen yet Apple managed to pull it off until the DOJ came calling. Every once in a while the government gets something right.

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